Interview with Author and PR CEO & Veteran Jennifer Fortney For home business owners, public relations can be downright confusing because it operates differently than other marketing tactics. You know that you want PR, you understand the potential value of PR to your business, but you’re unsure how to go about it. Or, maybe you have tried PR but it didn’t work. So what’s a home biz owner to do? To sail these waters, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview PR and marketing communications veteran Jennifer Fortney. She gives us a short refresher on PR, how it works, why it works, mistakes to avoid, and how it can work for you. Jennifer will also share her #1 secret to marketing success. Subjects discussed in podcast include: The biggest mistake that small businesses make in using PR marketingWhat exactly is Public Relations? And why is it such a mystery?Just how does PR work?Different PR strategies for different types of home-based businessesHow do busy business owners begin their foray into attracting media attention?Jennifer’s #1 Secret to PR marketing success! So, tune in and learn how you can improve your success with public relations. Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Visit the Podcast Website
