In this episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs in LA.
You will learn:
- What it takes to be a million dollar stager
- What prompted Michelle to stop renting furniture and own her own inventory instead
- How owning her own inventory impacted Michelle's business model and profitability
- What numbers to look at to make sure you are being profitable
- The 3 types of potential staging clients and the 1 type Michelle spends most of her marketing dollars on
- Why competing with low priced srtagers is a "race to the bottom"
