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Title: The Power of Fifty Bits
Subtitle: The New Science of Turning Good Intentions into Positive Results
Author: Bob Nease PhD
Narrator: Qarie Marshall
Format: Unabridged
Length: 5 hrs and 24 mins
Language: English
Release date: 01-27-16
Publisher: Dreamscape Media, LLC
Ratings: 3.5 of 5 out of 14 votes
Genres: Business, Management
Publisher's Summary:
Of the 10 million bits of information our brains process each second, only 50 bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests - what we truly want.
As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
