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Title: Mar-Tech : A Marriage Made on Earth
Author: Amit Tiwari
Narrator: Piyush goyal
Format: Unabridged
Length: 4:02:31
Language: English
Release date: 11-06-2024
Publisher: Sportbits LLP
Genres: Business & Economics, Marketing & Advertising, Business Development
Summary:
“Mar-Tech: a Marriage made on Earth” by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides—Marketing and Technology—decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.
With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you’re entering a marketing function, leading it or building one from scratch. The game’s changed. Marketing is now Marteching™.
