This week, Dr. Venus shares deeply important lessons on how we can win with our marketing messages and sales offerings using love, generosity, and faith instead of fear. She talks about the price of being tone-deaf in our marketing, and how we can shift to a message where people feel taken care of and committed. She reassures us that it is possible to be in quarantine and bring in clients, but we have to shift our focus on what we know and our experience, rather than what we do.
Key Takeaways:
[1:12] Feeling concerned about cash during this time of uncertainty is valid.
[3:01] Many companies are using fear as the main driver for their marketing strategies or acting as if everything is fine and not addressing the elephant in the room. Both approaches are tone-deaf, and it's important to be transparent now more than ever.
[7:19] Whether it's food, clothes, training, or VIP access, people value what they purchase and stay committed when they have skin in the game. The higher the ticket, the more action they take. When you slash your rates without giving more value, people are less likely to follow through.
[9:35] Just because people are scared at this time doesn't mean they won't buy. In fact, they may even buy more when they can feel that there is love and generosity behind the offer. People put money on something they value.
[11:14] What you want to sell may not be the thing people want to buy. Your job is to identify what people value and what they will put their money on.
[13:38] Instead of depending on needing to put in a certain amount of hours to get cash, you have to shift from bringing in money from what you know, not what you do.
[15:56] Get yourself oriented around your knowledge, not your time.
[16:09] When you can explain someone's pain point that they haven't yet put language on, you build trust and credibility.
[18:16] It doesn't have to be hard, but it does mean you have to be willing to grow, drop the ego and the pride, and trust yourself.
[18:41] You can be in quarantine and bring in clients without being tone-deaf or ugly in your marketing. You can be generous and kind, and deliver what people need now more than ever.
[20:37] When you make an offer in love, the right people say yes.
[22:10] People lose out on opportunities because they are too stubborn and/or too afraid to pivot or go with the flow to adapt to something new.
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