Description

A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it.

On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was asked:

• How do you manage clients wanting to wordsmith your brand strategy work?
• What guidance should you give clients to help them implement your recommended brand strategy?
• How do you maintain brand consistency when people at your company won't use design templates?
• What is the current state of AI in naming?
• How can you attract new clients if you can't show your work online due to an NDA?
• Can you walk through the book publishing process?

Here are links to a few things mentioned during the episode:

• Brand Naming
• Designing Brand Identity, sixth edition
• David Placek, founder of Lexicon, on an early episode of the StartUp podcast
• AI-powered naming agency, Monika
• Tessera Trademark Screening
• Brand implementation agencies TenTen, Monigle, and BrandActive
• Clutch (B2B company reviews)
• Swiss Cheese Mono font
• Ohno Type School with James Edmondson

Thanks to everyone for your questions. If you have questions that I didn't answer, please reach out—maybe I'll do another one of these episodes at some point.