How do you build a real estate business that lasts? Spoiler alert: it’s not with fancy tech or paid leads.
In this bonus episode, we’re sharing Alissa’s recent guest appearance on The Real South Agents Podcast with Jamie Knight. You’ll hear a fresh side of Alissa as she flips the mic and opens up about her earliest days in real estate — from waiting tables to handwriting 250 letters just to build a database.
Jamie does a great job pulling out valuable takeaways for both new and struggling Realtors, and you’ll leave this conversation with a renewed sense of purpose and plenty of real-life strategies that actually work.
You’ll hear the exact process Alissa followed to build her repeat and referral-based business, why she almost became a real estate appraiser, and the advice she’d give an agent who’s one bad month away from quitting.
If you’ve ever felt like giving up, or you’re stuck in the weeds of “what CRM should I use,” this is your pep talk.
Here’s what you’ll learn in this bonus chat:
How Alissa went from Cane’s lemonade maker to top-producing Realtor
Why your business “clock” might not have started yet
The low-cost move that helped Alissa build her database
How to consistently stay in touch without being pushy or salesy
Why writing 250 handwritten notes changed everything
What to do when you’re struggling and have no leads
Simple follow-up strategies that still work in 2025
The email tip that keeps you top of mind (and feels human)
Why loving on your people always beats paid leads
Products, People & Previous Episodes Mentioned:
Jamie Knight, The Real South Agents Podcast
Mailchimp (for email list building)
Alissa’s spreadsheet-style CRM
LSU Football Schedule Mailouts
Hustle Humbly Community: hustlehumblypodcast.com/membership
Freebies for Realtors: hustlehumblypodcast.com/freebies
