Social media doesn't need to feel awkward, salesy, or exhausting. In this episode, Katy sits down with returning guest Chelsea Peterson to talk about smarter, more human social media strategies for real estate agents who want real results—not just likes.
Chelsea is the founder of Modern Agent Social Club and the voice behind Modern Agent Monday, where she highlights agents who are using creative, strategic marketing that actually connects. Together, Katy and Chelsea break down what's working now, what to stop posting, and how to build trust online without losing your personality.
They also unpack a viral "private sale" story that made selling without a Realtor look trendy—and why moments like that are actually marketing opportunities for agents who are willing to educate instead of complain.
This episode is a pep talk and a practical roadmap for agents who want social media to feel simpler, more fun, and more effective.
Here's what we cover:
- Why "private sales" are misleading—and how to turn them into educational content
- Looking outside real estate for marketing inspiration
- Why "just sold" posts don't help your audience
- Sharing the story behind the sale instead of the result
- Building a foundation before expecting leads
- How long social media actually takes to work
- Creating a funnel from follower to client
- Using Instagram feed, stories, reels, and highlights strategically
- Why stories are the easiest place to show up
- Making social media fun again
- Community over competition on social platforms
- How to optimize your Instagram bio
- Spotlight on a Modern Agent doing it right
Products, People & Resources Mentioned:
- Chelsea Peterson
- Modern Agent Social Club
- Modern Agent Monday
- @thechelseapetersen
- @modernagentsocialclub
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Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
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