Technology is changing real estate fast. But here's the real question: will you let the machine win?
In this episode, we're talking about how to create a high touch client experience in real estate when everything around us is becoming more automated, digitized, and "efficient." Inspired by a Brad Inman article contrasting two very different agents—one glued to his phone and one fully present—we break down what actually makes clients feel cared for.
Efficiency is not the same thing as service. And being constantly on your phone may be hurting your client experience more than you realize.
We chat about:
- Why phone usage during showings erodes trust
- How to explain what you're doing when you pull out your phone
- Why serving current clients well is more important than chasing new leads
- Simple, free ways to create a high touch experience
- Handwritten notes, vendor lists, and thoughtful follow-up
- Setting up inspections to maximize relationship-building
- How small gestures create long-term referrals
- Why slow dimes are better than fast nickels
- The danger of becoming "dangerously digitized"
- How Zillow and tech platforms fit into the future of real estate
- Why professionalism and presence protect your commission
This is a mindset episode. It's about remembering that your value isn't speed. It's service.
Products, People & Resources Mentioned:
- Brad Inman article (Inman News)
- Zillow
- Redfin
- ShowingTime
- Trello
- Email Templates 101
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Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
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