Aaron once told his SEO manager that he would soon be out of a job, because search was no longer a universal game. Instead, everyone's search results are different, unique, personalized. How are we supposed to optimize our websites when we can't possibly know how a user's search results will vary from the norm?
Aaron gives some practical and achievable advice about the best practices of building a site that Google, Bing, and Yahoo will look upon favorably.
