Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you'll gain actionable strategies to turn data into meaningful decisions that drive your organization's success.
Featuring:
Andrew Chang, Chief Marketing Officer of UChicago Medicine
Tom Stanton, Director, Marketing Analytics at Northwell Health
Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers
Ibrahim Albaba, Director of Growth & Strategy at CLS Health
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