AI search is no longer experimental and it is already shaping how patients choose providers.
On this episode of Ignite, Lauren Leone Cardinal's CGO is joined by Rob Sauter, Cardinal's SVP of Earned and Owned, to break down what the State of AI Search 2026 really means for healthcare marketers. He explains how platforms like ChatGPT and Google AI are influencing patient research earlier in the journey and why traditional SEO alone is no longer enough to stay visible. For growth-focused teams, this shift can be the difference between being considered or overlooked during patient research.
You will learn
• How AI search is changing the patient decision journey before they ever click a website
• Why healthcare brands must move from keyword pages to connected authority
• Where most organizations have content gaps that hurt AI visibility
• How to balance SEO fundamentals with AI-focused strategy today
If patient acquisition and digital visibility matter to your growth goals this year, this is a must-listen for your 2026 strategy.
RELATED RESOURCES
Healthcare PPC & Google Ads Marketing Trends in 2026 - https://www.
2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.
Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.
How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.
