Welcome to the new Ignite Digital Marketing Podcast. We're bringing together Cardinal's top healthcare marketing experts to share the high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.
This week's episode introduces our experts:
* Lauren Leone, SVP of Healthcare Marketing
* Rich Briddock, SVP of Media Strategy & Analytics
* John McAlpin, Director of SEO
* Landon Daugherty, Director of Paid Social
They reflect on the impact the pandemic has had on the healthcare industry, how patients—and marketing—have changed, and share some recommendations for 2021.