In the past five years, there has been tremendous growth in the world of digital advertising. Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers' ingenuity. They each have their unique strengths and role in developing effective digital advertising campaigns.
Our hosts, SVP of Healthcare Marketing, Lauren Leone, Director of Paid Media, Nicholas Van Winkle, and Director of PPC, Alex Kemp discuss how far digital advertising has come, tips on how to improve your digital advertising strategy, how to use first-party data in a HIPAA compliant way, and how to distinguish when to use AI versus a marketer. Find out on this episode of Ignite!
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