Smart marketers know it's not SEO versus PPC; you need both. Alex and Lauren discuss how these two foundational tactics work together to increase brand awareness and your visibility on search. They answer the top question people ask: Where do I start? And outline an approach that marketers can use to build their SEO and PPC foundation and prioritize their digital investments. Lastly, they share ways you can glean insights from your Google Ads campaigns to improve your SEO and content strategies.
