In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability. Many questions remain on what the future of healthcare looks like and how marketers can connect with healthcare consumers. To help healthcare organizations navigate these challenging times, we conducted a survey with more than 100 healthcare marketers, executives, and providers on their top marketing priorities, challenges, and investments this year.
Cardinal Digital Marketing CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dig into the State of Healthcare Marketing in 2021 survey results and discuss the digital marketing strategies that will help healthcare organizations bounce back in 2021.