Does your business need a referral partner? Should you even be building referral relationships with other bookkeepers in your space? Co-hosts Hannah Robinson and Melissa Honan share their thoughts on why and how you can build mutually-beneficial referral relationships with other service providers in your space.
- Melissa starts off by explaining who an official referral partner is and why you need a signed document that clearly states what you'll both get from the relationship.
- Melissa describes the types of referral partners she has in the painting sphere. She also reveals her process of identifying potential partners and the best places to find them.
- When asked about her social media marketing strategy, Hannah explains how she primarily focuses on potential buyers and not people who are only interested in her content.
- Melissa reveals how she landed their biggest referral partner and how they've benefited from the relationship so far.
- Hannah discusses easy-to-implement ideas on overcoming the fear of reaching out to potential referral partners, especially if you're an introvert.
- Hannah asks Melissa how she's effortlessly able to manage all her many referral partners without feeling overwhelmed.
- Melissa shares how long it took before she could master the art of time blocking.
- Melissa talks about the struggles of building a referral relationship and the amount of work it takes to maintain a mutually beneficial one.
- Hannah and Melissa explain the benefits of forming referral relationships with other bookkeepers in their space.
Mentioned in this episode:
success@ilovebookkeeping.com
