How important is originality in your bookkeeping business? Are you constantly looking for unique ways to innovate and develop new ideas within your niche? Co-hosts Hannah Robinson and Melissa Honan discuss how bookkeepers can build authenticity and originality in their niche and develop new, creative ways to serve their clients and create content.
- Hannah explains how the foundations of originality in business are built on consistently trying new things, and on being okay with things not working out sometimes.
- Melissa talks about authenticity within your niche and how creating authentic content drives audience engagement.
- Hannah asks Melissa how she effortlessly manages to stay original in her business. Her answer is she focuses on being as authentic as possible.
- Melissa describes the benefits of coming up with original ways to serve clients as a small business owner. She also shares how you can build originality & uniqueness in your branded elements.
- Hannah and Melissa agree that taking risks when creating content is the fastest way to originality in business. They also outline a simple way to bridge the gap between idea generation and actual implementation.
- Hannah shares her thoughts on originality and why this critical skill is often overlooked in business.
- Melissa explores the benefits of collaborating and brainstorming with other content creators in your niche.
- Melissa explains why making mistakes is okay, as long as you learn from them.
- Melissa describes her content creation process, and she explains why she believes success demands patience and trusting your ability to make things happen.
- Hannah and Melissa reveal effective strategies to help you overcome an idea drought and develop new ideas.
- Hannah and Melissa agree that people lose originality when they start comparing themselves to others.
Mentioned in this episode:
success@ilovebookkeeping.com
