Want to know how to create job postings that attract stronger candidates? Co-hosts Hannah Robinson and Melissa Honan discuss creative, inviting ways to write effective job postings that filter out unqualified applicants and attract the ideal candidate.
- Hannah introduces the topic by highlighting the struggles new business owners face when it comes to job postings.
- Melissa highly recommends the Bookkeepers.com community for posting bookkeeping jobs due to its high talent quality..
- While the job description must be clear and straight to the point, Melissa feels the job posting is where your personality and creativity should stand out.
- To get your job posting to stand out, Hannah is convinced you must be creative - This is why Melissa uses Bernie Sanders memes to gain people's attention.
- Hannah and Melissa agree that hiding "trivia eggs" in the job posting is a great way to ensure applicants read the entire post. Applicants that do not respond to the trivia are automatically filtered out.
- For Melissa, the last thing you would want is to hire a bookkeeper who is not detail oriented. The job posting is the best place to screen for such soft skills.
- Melissa goes through the benefits of using video in your job posting.
- Hannah explains why the job description needs to accompany the job posting, helping applicants apply for the right positions.
- According to Melissa, networking and being part of a professional community is by far the best way to land exceptional team members.
- Should employers disclose pay information on job posts? Hannah and Melissa believe they should.
- Melissa adds that making prospects go through the entire application process without letting them know your pay structure is just unethical.
- Hannah also points out that higher-quality candidates that know their worth will not waste time applying to jobs that don't have a clear pay structure.
- Hannah explains why the job posting is the ideal place to highlight the benefits of working for your organization.
- Hannah and Melissa discuss the pros and cons of posting jobs on recruiting sites like Indeed and Upwork.
- Melissa believes business owners should consider in-house talent before going after new employees.
Mentioned in this episode:
hello@ilovebookkeeping.com
