Would you like to get the most out of your next trade show and walk away full of leads, prospects, and new connections? Co-hosts Hannah Robinson and Melissa Honan discuss how bookkeepers can get the most out of trade shows, maximize their presence at exhibitions, and ensure they achieve a positive ROI.
- Hannah and Melissa talk about how intimidating it can be to run an exhibit at a trade show, especially if you're an introvert.
- Melissa explains the difference between selling a product and selling services at a trade show.
- Hannah describes easy ways to gain the most from a trade show even if you're operating on a budget.
- Hannah and Melissa agree that you don't have to exhibit at hundreds of trade shows to drive leads to your business - sometimes simply going to the right ones is more than enough.
- Melissa reveals simple strategies you can use to minimize costs and still stand out at a trade show.
- Hannah and Melissa go through display tips and ideas to help your exhibit stand out at a trade show. They also describe the proper way to arrange your booth for approachability and friendliness.
- Hannah reveals why it's always best to manage your expectations when determining the ROI from a trade show.
- Hannah describes why it's never a good idea to jump into sales mode whenever a prospect steps into your booth. She explains that the first step is to build a relationship and then pitch your service.
- Melissa goes through simple but fantastic promotional giveaways that make it easy for people to remember you. She also shares her go-to memorable giveaway that always leaves an impression on prospects.
- Hannah asks Melissa what the proper attire for a trade show would be. Melissa's answer is simple: don't overdress and keep with the theme of the trade show.
- Hannah and Melissa discuss the dos and don'ts of following up and nurturing leads after a trade show.
Mentioned in this episode:
mymetalbusinesscard.com
success@ilovebookkeeping.com
