In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this episode’s commonly asked school marketing question examines why professional photography matters on your website. This week’s school marketing example: St Anne’s Diocesan College’s great website. The rants and raves segment looks at how Spotify’s CEO apologises following anger over its new data privacy policy.
This week’s links:
Data driven marketing: a new era of interpreting information
https://www.marketingmag.com.au/hubs-c/data-driven-marketing-new-era-interpreting-information/
AHISA Infographics #2: Australian independent schools are top performers
http://www.ahisa.edu.au/resources/ahisa-infographics/ahisa-infographics-2/
Isentia buys content marketing agency King Content in $48m deal
Australia should embrace ‘US-style privately managed public schools’
Why professional photography matters on your website
http://www.hingemarketing.com/blog/story/why-professional-photography-matters-on-your-website
St Anne’s Diocesan College, Hilton, KwaZulu-Natal
Sorry: A blog post by Spotify CEO Daniel Ek
https://news.spotify.com/us/2015/08/21/sorry-2/
