Viviana Bertinetto's path to the c-suite wasn't an easy one. It rarely is for women in tech, but hers was especially tough as a non-native English speaker from Italy chasing her dreams in California.
The now Chief Customer Officer at Language I/O moved to the US 12 years ago and quickly found that the intersection between customer service, technology and linguistics was her sweet spot. Finding exactly what that looked like career-wise didn't materialize quite as quickly.
She worked in recording studios doing voice-overs, managing vendors at a major language services provider, video game customer support localization all while dealing with immigration woes that would briefly relocate her back to Italy. Despite the numerous curveballs, Viviana developed a mantra that would carry her to her dream job leading CX efforts at an up-and-coming AI-enabled translation start-up: wear whatever hat you get, because you never know which one will fit.
A mantra that has shaped her customer-centric approach that looks at the customer/vendor relationship as a partnership rather than a business arrangement. One that shifts seamlessly between a supporter, vendor and advisor depending on the customer's need at any given time.
Would you be interested in having Viviana on your podcast as a guest to discuss her journey from growing up in Italy to the C-suite of a leading multilingual customer support platform? Let me know, and I'd be happy to set something up!
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