In this powerful and practical episode of The Impact Farming Show, Tracy sits down with Sally Murfet, Chief Inspiration Officer at Inspire AG.
Sally brings decades of experience working with both family and corporate farms to help them build healthy teams, strengthen leadership, and create environments where people feel seen, valued, and supported.
Together, Tracy and Sally dive deep into the human side of agriculture — from communication and engagement to succession planning, mental health, and operational leadership.
Highlights
• Why "people are the power of agriculture"
• The biggest challenges facing family farming businesses
• How team engagement starts with leadership
• Practical communication tools farmers can use immediately
• The link between human performance and profitability
• What strong leadership looks like in a farm setting
• Mental health, burnout, and psychological safety in ag
• What "psychological safety" really means on a farm
• How to approach succession planning with clarity and care
• Sally's top piece of advice for building thriving farm teams
Episode Breakdown
• Welcome & Introduction
Tracy introduces Sally Murfet and the mission behind Inspire AG.
• What Inspire AG Does for Australian Agriculture
Sally explains the consultancy's focus and why people development is foundational to farm success.
• "People Are the Power of Agriculture"
Why culture and human performance matter just as much as agronomy and machinery.
• Improving Team Engagement on the Farm
Practical tips for creating better communication and stronger relationships with teams and spouses/family.
• Navigating Family Farming Dynamics
The unique challenges of working with family — and how to keep harmony while growing the business.
• Human Performance Drives Business Performance
How investing in people transforms productivity, decision-making, and overall business health.
• What Strong Farm Leadership Looks Like
Sally breaks down the habits and traits of effective farm leaders.
• Mental Health & Well-Being in Agriculture
Current trends, pressure points, and how to build a workplace culture that supports mental health.
• Understanding Psychological Safety on the Farm
Why people must feel safe to speak up — and how this impacts retention, innovation, and performance.
• Succession Planning Through a People & Culture Lens
How to prepare the next generation, open difficult conversations, and design a smooth leadership transition.
• Sally's One Piece of Advice for Farm Families
Sally shares her take-home wisdom on building resilient teams and thriving businesses.
• Closing Thoughts & Where to Find Inspire AG
Tracy wraps up and shares links for farmers who want to connect with Sally.
Whether you're running a family farm, managing a team, or simply wanting a smoother, more productive workplace, this conversation will give you tools, insights, and real-world strategies you can put into practice today.
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✅ About The Impact Farming Show: Produced by Farm Marketer.
Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.
Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.
Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.
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