Mark starts with saying he thinks he has a brand and it's a work in progress
Mark talks about asking friends what his superpower is. Communication was the common thread
Think of a phrase, start using it, keep using it
Jim brings up the difference between company brands and personal brands
Mark loves the word authenticity, but ironically to claim to be authentic means you're not
Mark brings up Bill Campbell and The Trillion Dollar Coach
Jim struggles with the personal component of branding and wants to figure it out. We don't naturally celebrate our accomplishments . It's generational
Things need to make sense. The goal is to be authentic and consistent
The goal is to help others
Jim brings up the $1000 cup of coffee in the context of how we might offer our services
Mark agrees that people need to be qualified and have skin in the game
He talks about being a podcast guest as a marketing strategy
Jim takes the topic deeper and gets interested in the psychology of qualifying prospects…we need to qualifying them
Mark shares the context of being the editor of the podcast. Our stuff is good
What are you worth? How much should I charge?
Jim loves the idea of agency. Everyone needs an agent
We should be agents
The Wall Street Journal article about mid life crisis/transition coaching space
Jim's take on the article is a bit different. He shares his wife's experience at a women's retreat
Mark appreciates the need for community and purpose
The value of being of service
Mark talks about the hiring process and his project helping a couple of kids looking to start a recruiting company
Mark shares the idea of mastermind groups
Jim recognizes that the work is helping people rebrand themselves
Mark brings up Larry Bird, Bob Wolfe and Red Auerbach
Then Tom Brady and Bill Belichick and ego
Let's be agents for aspirational clients
