Even as Kole Imports has grown into a large company, the one thing it hates is to lose is a customer. One way they have found to make losing a customer a rare event is to give the customer the best advice on any product. “We look at our customers as our partners. That may sound corny, but we are clear on one reality; if our customers don’t do well, we don’t do well. Our slogan is, we are, ‘Your Profit Source.’ Every person from the sales department to the shipping department understands what that means to us,” says Kole.