Independent retailers, who have their money tied up in inventory, usually find themselves with a much smaller marketing budget and more often than not, do-it-yourself (DIY) campaign projects that take up time and resources. However, as these retailers finish out the fourth quarter and prepare their 2012 business and marketing plans, m-commerce is being discussed as an indispensable necessity to successfully communicate and connect with consumers. And while not everyone is digitally savvy and well versed in mobile technology, it’s mobile content creation solutions such as Magmito that help those entrepreneurial, DIY retailers think beyond their brick and mortar storefront to consider a world of mobile possibilities.