Current retail displays have evolved into a variety of styles and forms to equip the common needs of today’s retailer, who is spending less on replacing fixtures due to the economic times. Mick Thaxton, national sales manager of Newood Display Fixture Manufacturing, confirms, “It used to be people would replace fixtures every two or three years, just because they wanted a new look.” Now, all that any brick and mortar store, whether a hospital gift shop, book shop or clothing store, needs to concern itself with is a display’s longevity, functionality, assembly and practicality. Newood’s brick and mortar customers can select from 20 plus product lines, ranging from $10 to $2,000.