As with any tool, a retail display is only a means to an end, and in the hands of a skilled user any retail display or fixture can be used creatively to produce remarkable and profitable results. When an individual feels inspired by the atmosphere of a store, they’re more likely to interact within the space, and make a purchase. Designing a display concept, which ties the feel of a store to the merchandise being sold is the key to effective marketing, and something FixturesandDisplays.com has strived to help retailers achieve since its start well over a year ago.