The Industry Relations Podcast is now available on your favorite podcast player!
Overview
Rob and Greg dive into a major discussion about IDX, MLS rules, private listings, and whether MLSs should still control listing distribution in 2026. Using a Twitter exchange with Michael Wurzer as the jumping-off point, they unpack the history of VOWs, syndication, Zillow's rise, and whether the industry is still operating on outdated internet-era assumptions.
Key Takeaways
- Michael Wurzer's IDX question leads into a larger conversation about MLS governance.
- Greg argues MLSs could handle private listings with simple status changes.
- Rob argues IDX was never intended to become the industry's primary listing distribution system.
- The history of ListHub, Realtor.com, Zillow, and syndication reshaping the industry is revisited.
- Rob proposes MLSs focus only on cooperation while brokers control distribution themselves.
- Greg pushes back on whether replacing IDX is actually simpler than adapting it.
Links
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