In this vulnerable episode, I share the untold story behind hitting £50,000 months and how success nearly broke me mentally, emotionally, and physically. Rather than celebrating these income milestones, I reveal the shame, overwhelm, and toxicity that comes with scaling without boundaries - and the complete business transformation that saved my sanity.
How my mum discovering my £50K bank statement triggered intense money shame
The guilt of making money "easily" when others, including my mum, had to struggle
My immediate response: dismissing it as a "one-off" rather than owning my success
The realisation that my nervous system was rejecting wealth because it felt dangerous to have more than people I love
Running 15 different courses and offerings simultaneously: mini courses, evergreen programmes, books, podcast, workshops, membership, certification, mastermind, pensions course, investing course, budgeting course
The overwhelming complexity of multiple revenue streams running at once
How my two biggest profit generators (12-month mastermind and signature money programme) required constant client acquisition
The crushing responsibility of paying team wages on top of my own income
How my 2023 ADHD diagnosis explained my love of creating and my overwhelm with complexity
The creativity trap: what was joyful and easy became my kryptonite
Why neurodivergent brains struggle with "more" - the million pieces of information running simultaneously
The toxic scaling trap fuelled by online business gurus pushing "make more, hire bigger teams, create more products"
Taking August 2024 completely off (with a separate episode on how to do this)
Pausing my podcast for five months - the first break in five years
Closing my mastermind (biggest income generator) and stopping launches for my second biggest programme
Letting go of a key team member and hibernating whilst travelling Canada with my family
The breakthrough conversation with Richard Branson on Necker Island about his circle analogy
One target market - you can't serve everybody without serving nobody
One problem solved - going deep rather than wide, partnering with others for different solutions
One offer - mastering one thing completely rather than multiple offerings
One platform - I chose LinkedIn and became top 30 money content creator in UK within 90 days
One year - committing to this focus for 12 months without wavering
Returning to my core: financial coach training for professionals wanting to help clients with money
Focusing on my Money Narrative Clearing Framework as the one thing with biggest impact
Investing in LinkedIn mastery course and achieving top 30 UK money creator status
Four speaking opportunities in 90 days, including one at the O2
Stripping back to part-time PA and couple of VAs only
Living off investments and savings for a year to remove financial pressure
Paying myself from savings pots rather than staying in constant launch mode
Overcoming stories about "wealth experts should be making loads of money consistently"
Understanding my numerology: coming out of year 9 (completions/letting go) into year 1 (new beginnings) and now year 11 (spiritual teacher/volatile emotions)
Success Can Be Lonely:
How entrepreneurship isolates you from meaningful connections
Making 2025 my "year of relationships" - every decision based on improving relationships with self, others, and business collaborations
Success Trauma Is Real:
How your nervous system can interpret success as danger
Generational money patterns affecting permission to hold wealth
The need to heal success trauma before scaling
Complexity Is the Enemy of Clarity:
More offers don't equal more money - confused minds don't buy
Confused CEOs don't lead well
The power of saying "not right now" to ideas and opportunities
Creativity Needs Boundaries:
Visionaries need creative outlets outside their business
The danger of relying solely on business for fulfilment and joy
What happens when you want to sell or retire - preparation for life beyond business
Neurodivergent Entrepreneurs Have Different Rules:
Traditional business models can be harmful to neurodivergent brains
Building business around family priorities and personal energy patterns
Working 9-3, no evening webinars, extended wind-down time for nervous system regulation
Significantly more space in my calendar and less stress
Lower revenue but exponentially more joy and fulfilment
Two focused businesses: UK financial coach training, Jersey personal brand with one container (Energy of Selling mini-mastermind)
Smaller, happier, more focused team with better time freedom
Dramatically improved mental health and expanded relationships
Recognition that wealth is built on focus, not complexity
Audit your offerings - what can you cut that's not bringing joy or revenue?
Check your nervous system - is success feeling safe? Address money stories holding you back
Apply the Rule of Five - where can you simplify across all five areas?
Honour your neurodivergence - what actually works for your brain and energy?
Redefine success - give yourself permission to prioritise wellbeing over revenue
This episode emphasises that real wealth isn't just about the money you make - it's about the life you get to live whilst making it. If your success is costing you your sanity, it's time to redefine what success looks like and feels like. My £50K months didn't make me happier; they just made me busier.
00:00 - Introduction: The Reality of Financial Milestones
03:30 - The Shame of Success
08:00 - The Toxicity of Scaling
14:00 - The Great Simplification
20:00 - The Rule of Five Framework
26:00 - Honoring Neurodivergent Needs
32:00 - Redefining Success
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