Episode 235 hosts Kian Moini (Entrepreneur and the owner of 'Q-Tox' based in Sydney, Australia)
We hosted Kian way back in episode 143, almost two years ago to the day prior to his clinic opening. We re-visit what his goals were for his clinic and learn how he has navigated the challenges of the competitive Sydney aesthetic market. We learn about what worked, what needed tweaking and get an insight into how understanding your CRM data can drive your overall strategy.
In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
00:00 Introduction
02:46 Meet our Guest Kian Moini
06:19 Data Driven Clinic Decisions
11:08 Defining Premium Mid Tier Model
13:45 Mall Clinics and Market Positioning
16:29 Launch Lessons and Walk In Growth
21:07 Improving Injectors With Metrics
23:13 Playing to Injector Strengths
28:25 Surviving the Scary Weeks
32:32 Why Numbers Matter in Tough Times
35:06 Gross Profit Over Revenue
37:11 Zero Based Budgeting
38:09 Why Costs Get Ignored
39:52 Marketing Is The Product
42:09 Know Your Margins Fast
43:16 Boom Times Won't Last
44:53 Small Clinics Win
50:16 Fitout Spend Strategy
51:36 Build Lessons And Layout
55:48 Staffing Without A Manager
60:29 Hiring Receptionists
61:55 Building The Injector Team
64:30 Rebooking And Ethical Sales
68:22 Educator Not Salesperson
68:49 Slow Down For Quality
69:44 Rapport And Patient Experience
70:33 Chain Clinic Menu Mentality
75:17 Pricing Strategy And Margins
79:28 Raising Prices Without Backlash
83:32 Negotiating Suppliers And Stock
86:31 Testing New Toxins And Technique
91:30 Marketing Mix And Acquisition Cost
92:51 Choosing The Right CRM
95:08 Opening A Second Clinic
98:22 When Is Enough
100:04 Final Wrap And Where To Follow
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