What if I told you that the key to a sustainable business (that you don't want to burn to the ground once a week) ISN'T doing more?
It's about doing LESS — but doing it better.
In this episode, I'm flipping the script on your default "hustle hard" programming and sharing what really matters when growing a service business as a solopreneur.
Topics discussed in this episode include:
How hustle culture makes us think we must be doing more constantly.
What is additive cognitive bias, and how does it impact the choices we make in our business? (You're doing to love this!)
Why is adding more complexity rarely the right solution?
How does the sunk cost fallacy drive us to make poor decisions?
Why traditional growth models fail solopreneurs.
The Staying Solo Framework - six areas of focus for your business decisions.
The Staying Solo Squad and why you may want to join us!
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
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