Intended Consequences is for the above average marketer. Through conversations guided by Brian Massey (@bmassey), we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert.
You’ll learn from the people behind the marketing tech, the consumer, the buyer, and the company behind it, hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.
