Description

⚠️ Note: This episode is from the Intentional Documentary® era and speaks most directly to photographers building a documentary family business. I’ve kept it in the archive for those still navigating pricing with clarity, confidence, and care.

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Pricing your photography work can feel like one of the hardest parts of building a business. In this conversation, Ashleigh Raddatz of Documentary Family Photography Worldwide shares the mindset shifts, practical strategies, and real talk she wishes more photographers heard when setting prices.

We cover starting from scratch, transitioning to pricing for profit, setting expectations with clients, and her take on IPS vs. online galleries. This is a conversation that helps you reconnect with your value, take charge of your client experience, and price your work with confidence.

Topics:

• Ashleigh’s story of moving to Germany and growing a documentary family photography business
• The two-fold mission behind DFP Worldwide
• Why traditional pricing formulas miss the mark
• A fresh take on pricing at the start of your business
• The mindset piece photographers often overlook
• IPS vs. online galleries — time tracking and what actually works
• Communicating value without sounding “salesy”
• How to confidently upsell and still feel like yourself
• Standing firm on pricing without chasing every inquiry
• Ashleigh’s “Holy Sh*t Break-Even Analysis” tool
• Her iconic photo — and the story behind the moment

Connect with Ashleigh + access the archived episode resources here: 

→ dangerouslygoodstories.com/intentional-documentary-archive