⚠️ Note: This is a legacy episode from the Intentional Documentary® days. I’ve kept it in the archive because it’s packed with wisdom for creatives turning their ideas into assets.
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When you create something from the heart — whether it’s a photo, a phrase, or a full course — how do you protect it without feeling like you're playing defense all the time?
In this conversation with Intellectual Property lawyer Shay Lawson, we talk about the legal tools every creative business owner should consider. From trademarks to contracts to participant agreements, Shay breaks down what it means to protect your ideas and your income, without the fearmongering.
Plus, I share how working with Shay expanded my business in ways I didn’t expect.
Topics
Where is Shay now?
Since our conversation, Shay M. Lawson has continued to rise as a nationally recognized leader in intellectual property law. She was named one of Billboard Magazine’s Top Music Lawyers for the fifth consecutive year (2021–2025) and was recently honored in GaBiz and Atlanta Magazine’s Top Lawyers list for 2025. Shay now serves as managing attorney at the Law Firm of Lawson McKinley, where she negotiates high-profile IP deals and teaches transactional law as an adjunct professor at Emory University School of Law.
Explore her firm at lawsonmckinley.com
Connect with Shay + access the archived episode resources here:
→ dangerouslygoodstories.com/intentional-documentary-archive
