Grant Gooding is the founder and CEO of Proof Positioning. With his MBA in qualitative marketing, Grant spent the next several years experimenting with methodologies and measurement techniques that could be used to quantify qualitative data.
After working with a nationally renowned brand analyst, Grant discovered a quant method that could be used to asses brand preferences. With that as a starting point, he and his team utilized some principals of neuroscience and created a new methodology that accurately quantifies emotional resonance.
