Ep #4: Do you like selling? Maybe yes, but most people don’t. I’ve been there too. It was tough to talk about my packages, negotiate prices, and handle that awful feeling when you spend a lot of time explaining what you do and offer only to hear “No” or, even worse, have the person just disappear.
In this episode, Maria Ross shares how to sell with confidence.
Maria is a brand strategist, author, speaker, and actress. She is founder of marketing and branding consultancy Red Slice where she helps entrepreneurs and small business owners to differentiate their businesses, clarify the goals and develop a marketing strategy.
Before creating RED SLICE, she crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, and consumer businesses.
Time Stamped Show Notes:
- [00:23] About the episode and Maria Ross
- [02:39] Maria explains her business role and her work with small businesses
- [03:22] Why it’s so hard for creatives to sell their services
- [05:22] How to sell what you do without sounding too self-promotional
- [06:44] How to be consultative rather than pushy
- [07:47] How to build confidence to sell your service
- [05:50] Build your brand strategy and how to be consultative
- [09:52] How to approach selling with confidence
- [08:27] Why empathy is an important secret skill
- [11:07] Rethinking how you approach networking
- [14:06] How to prepare for selling your offer
- [15:43] How to respond when someone says no in a sales conversation
- [15:08] Understanding and overcoming client objections
- [19:08] How to sell your work without undervaluing it
- [18:10] Pricing is a brand decision
- [22:26] How to sell clearly when you have two jobs
- [22:08] How to integrate your passion into your business
- [25:14] Build a new audience for your new business and don’t be afraid to reinvent your brand
- [28:22] Three steps you can take to sell with confidence and increase sales
Episode show notes: How to Sell with Confidence
Let’s get in touch: