Ep #16: After episode number six How to Get More Clients with LinkedIn, I got questions about if LinkedIn is worth your time and what else you can do there.
Even if you don't put much effort into LinkedIn, in this episode, we're going to talk about little-known LinkedIn tactics that can be very useful and don't take too much time.
Time Stamped Show Notes:
- [00:52] Today’s topic is 'Little Known LinkedIn Tactics for Entrepreneurs'
- [01:08] Have you ever Google yourself? If no, do it, but put your name into the quotes “ “ and see what search results will come up
- [02:57] Take a look at your LinkedIn profile and follow the next steps to improve it as your LinkedIn profile is your first impression online
- [03:29] Improve your headline
- [04:50] Work on your summary and share what you can do for people
- [05:19] Use the word ‘You’ more often than ‘I’ when you talk about what you offer
- [06:26] Use Unicode characters to emphasize some parts of your summary
- [06:46] Show your expertise through filling the work experience part and mentioning your achievements and publications
- [07:44] Add skills related to your area of expertise and ask your connections to endorse you
- [08:46] Get the recommendations. You can give people direction on how to write it by asking a few questions
- [09:12] How you can get a better chance to be discovered on LinkedIn
- [11:05] Start connecting with more people on LinkedIn, especially those who have more connections
- [12:16] How to use LinkedIn data to get connected with magazine editors
- [14:28] Use tracking extensions such as Boomerang for Gmail to track emails that you send to influencers or if you send a pitch to someone
- [15:32] Find LinkedIn groups from your area or that serve the same audience as you and start sharing useful content there
- [16:43] Social media rule: share 80% of other people content and 20% about you and your promotions
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- [18:02] If you have any questions about today's topic. Just leave me a comment on the blog post of this episode at marinabarayeva.com/16
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