Hey you wild women!
In a recent workshop, I taught some very brilliant women how to build a PR strategy and a three-month calendar that could help them take some big steps forward in their businesses. A recording of that workshop is being shared in this episode.
Creating a pre-loaded marketing year can help you reduce stress, reduce anxiety, and create amazing marketing assets that help you grow your business. Planning brings the future into the present so that you can do something about it right now.
In this episode, you will learn about:
- The difference that creating an intentional marketing plan can make.
- Why you must specifically define your ideal client, even if you lose followers as a result.
- Statistics that support the idea of a pre-loaded marketing calendar.
- What it means to look at your year from a 30,000-foot view.
- How building your authority helps you land PR opportunities more often.
- What you should include when creating your ideal customer avatar.
- An example of when it makes sense to create multiple customer avatars.
- Why it’s important to include big events for the year on your calendar in advance.
- The project management elements that are critical to work into your schedule.
- How you can train your brain to work towards your vision automatically.
- The magic of implementation and how to balance it with learning.
- How to divide your year and why this strategy helps you get the important tasks done.
- What creating the right planning system allows you to do for your clients.
- Why your marketing plan needs to be sustainable, and what that really means.
- Tips for creating your content pillars.
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