Alan provides a new Thursday Thought episode.
So many inventors focus on what they want in a licensing deal - instead of what the licensee or company wants. Then their pitches fall on deaf ears.
Focus on what they want - WIIFT - to greatly improve your chances of licensing your invention.
Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.
Website: www.alanbeckley.com
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