This episode highlights a study of European Inventor Award winners, finding that while patent protection is initially crucial, sharing IP becomes more common as innovations mature. Licensing is a key mechanism for wider adoption, and universities play a vital role in commercialising research. Established firms, however, tend to keep their IP closed. The piece advocates for a balanced approach to IP, tailored strategies, and platforms that connect innovators to accelerate sustainability. Ultimately, the study suggests that strategically managing IP can significantly contribute to addressing environmental challenges.
