This episode highlights the transformation of IP management due to factors like multi-invention complexity and internet-based business models. It discusses new dimensions of IP strategy, such as integrated management and open innovation, alongside the Profiting From Innovation (PFI) framework. Furthermore, it examines the interplay between business models and appropriability strategies, using the Pilkington case as an example. Finally, the episode outlines challenges in modern IP management and proposes strategies for effective IP management to help businesses leverage their innovations.
