The episode provides an extensive white paper on systematising referral marketing specifically for IP experts, acknowledging that while referrals are the most trusted route to new engagements in the field, they are often unsystematised. It asserts that due to the IP context, which includes confidentiality, conflict checks, and the need for proven expertise, reputation forms in closed circles where precision beats reach. The episode outlines core principles, such as being referable, not merely visible, and ensuring proof precedes advocacy, by engineering three levers: clear positioning, consistent proof assets, and structured relationship rituals. Finally, it presents the IP Subject Matter Expert Model as an operating system to build a credibility stack that makes expertise easy and safe for advocates to recommend, while offering practical steps and a checklist for implementation, focusing on measuring metrics like referral velocity and conversion rates.
