This week, Ira spoke with Liz J. Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients and Building Wealth." In this enterprising episode of “Ira’s Everything Bagel,” Liz talks about the difference between an entrepreneur and a solopreneur; why it’s the toughest job you’ll ever have, but could be the most rewarding; how you have to push your boundaries and there is no fallback plan; how to mitigate FUD (fear, uncertainty and doubt); why being self-employed is not for everybody; why you need to figure out what you hate to do and outsource it; the two key mistakes people make - how to go to market and pricing; defining your niche; going to “where the fish are”; why you’re never too old; the concept of fractional leadership; why LinkedIn is so important; and how to distinguish yourself from other solopreneurs.
