Fredrik Haren is The Creativity Explorer. He has spent the last 25 years traveling the world to learn as much as he can about human creativity. He is the author of ten books – including “the idea book” which was included in “the 100 best business books of all time” and Fredrik has been invited to speak more than 2000 times in 70 countries on 5 continents. As The Creativity Explorer, he aims to discover more about human creativity, be it from innovators in Silicon Valley or nomads in the desert of Mongolia. His latest project is a novel, published on Penguin, called “The Unvisible” about an invisible human race living next to us.

– Where did the idea for the book come from? (a dream)
– How did you approach writing fiction after many years and success writing non-fiction?
Where did the ideas in the book come from (subconscious)?
– What is the difference between writing fiction and non-fiction
– The ability to listen to your subconscious for ideas
– Taking time off to focus on your most valuable ideas
The creative process
– The value of doing something very different from what you know