You can find part 1 of this kickass interview at https://fashionbrainacademy.com/princess/
In this episode, Rebecca and Eva discuss:
- the differences between manufacturing in Hong Kong, the U.S., and Pakistan
- how they kept the business running while managing 7 kids between them -- under the age of 15
- how they pared down their marketing to the absolute bare minimum and STILL grew their sales in 2020
- Why their email marketing is different from 99% of the other e-commerce brands out there
- And... "We try to see our customers as real people with a real struggle. And the struggle is the same one we had. Where's the dress with the dinosaurs? Why didn't that exist?"
Show Notes, links and a juicy discount code are all back on the blog:
https://fashionbrainacademy.com/princess2/
