Today we cover what NOT to do with your clothing, accessories, or jewelry business. There's so much advice out there about starting a growing a fashion business and a lot of it is outdated and unrealistic.
We discuss:
- are fashion shows a waste of time and money or good for getting exposure?
- designing for seasons & sticking to a fashion calendar
- how some fashion designers are actually planning for your products to become obsolete quickly
- creating full fashion collections vs. dropping new products when you want to
- professional, slick photoshoots vs. user generated content & customer pics
- carrying inventory and finding customers to buy it
**This topic was inspired by Steve Chou of "My Wife Quit Her Job" and his episode about Outdated Ecommerce Tips. Thanks, Steve!
