[382] How to create content that sells with Andrew & Pete

Description

Want to know how to create content that really sells and how to ask the right questions that lead to sales and follow up with people in a non salesy way?

I interviewed business and marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete at my recent live annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit and are ranked as one of the top 100 digital marketers in the world.

It's a great interview where they explain how to understand who your high intent customers or clients (hand raisers) are and how to create handraiser content that gets them to raise their hand. They share their strategies, tactics and tools that they've personally used to make sales in their business.

PLUS why thinking that sales are icky is one of the biggest mistakes you can make in your business. If you'd love to know how to create content to make sales in your business then listen to this episode.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

About Andrew & Pete who they are and what they do (4:03)
Why thinking that sales are icky is one of the biggest mistakes you can make in your business (5:06)
Why you should create handraiser content and how to use it to make sales easier (7:15)
How to create handraiser content and find out who your hand raisers are (9:50)
How to get people to give you their email address without feeling icky (10:09)
How to recognise clients/customers that are mid intent and high intent (12:08)
How to get high intent clients by making them pre register for something (12:58)
What is a high intent enquiry and how to do a really personal follow up (15:01)
What is a mid intent enquiry and how to understand how interested they are (18:01)
How to ask the right questions that lead to hand raisers that go on to make a sale (22:02)
How to follow up with people and sell in a non icky way (23:42)
Why getting a ‘no’ can help you sell more effectively to the people that will say ‘yes’ (25:15)
How to win future sales by understanding people’s objections (27:14)
The five different types of handraiser content that you can use to make a sale (29:46)