Description
EP029 - Interview with Amanda Greenberg of Ferrara Candy
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Amanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind.
Topics discussed included:
- Brand Lifecycle
- Channel conflict
- Pricing strategy / Map pricing
- AmazonÂ
- Digital Impulse Purchases
- The future
Episode 29 of the Jason & Scot show was recorded on Thursday, May 26th, 2016.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.