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Description

Today, we're talking about risk tolerance and risk aversion. With each income leap as we know, it requires us to increase our risk tolerance, and to be far less risk averse. Entrepreneurs tend to have  a high risk tolerance and a low risk aversion compared to the average person, especially people that have jobs. There's a level of risk involved in going all in and extracting ourselves from the paradigm that says the only real safe and secure way to make money is to have a job. In fact, we know as entrepreneurs that we create our own economy; we create our own security. If we're doing what we love, staying in our zone of genius, and staying in our lane, in fact, we have a lot of job security in a service based business.

 

In this episode, we discuss: 

 

  

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